Marketing in Flight in Grand Forks

BEK Team Joins 2025 ND Telco Marketing Conference

December 2025

The BEK Marketing team attended the 2025 ND Telco Marketing Conference, hosted by Polar Communications in Grand Forks from November 4–6. This year’s theme, “Marketing in Flight,” highlighted how rural broadband cooperatives can elevate their strategies, embrace new tools, and stay ahead in a fast-changing digital landscape.

Guest speakers presented two key sessions that sparked meaningful conversations throughout the conference: Making AI Work for You and Healthy Mind, Body, & Team. Both topics encouraged attendees to think boldly about innovation while staying grounded in the cooperative values that keep teams strong and connected.

The rest of the conference featured project idea sharing from all participating cooperatives, offering a look at creative campaigns and successful initiatives from across the state. Attendees also took part in roundtable discussions, where marketers collaborated, asked questions, and swapped strategies to help strengthen their co-ops’ outreach and community impact.

The 2025 conference once again proved to be a valuable opportunity for North Dakota’s telephone cooperatives to learn from one another, share successes, and chart new paths forward as the industry continues to evolve.

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